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Internet Marketing Topics:
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- Web Site Design
- Search Engine Submission
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Web Site Design

Once you have a basic theme for your web site, and find a quality web design company to translate your thoughts into reality, it's time to decide on your goals of the site, the desired action, content, colors and design features.

There are certain design features you may want to steer clear of. For example, frames can make for a nice navigatable design, but if it is more important to rank well in the search engines consider not using them. A good web design encompasses fast loading graphics, a clean design look, informative content, and keyword optimized text, titles and Meta tags.

Some common design issues that affect internet marketing include frames, java, misleading copy and poor design.
    Frames:
    Some major search engines have difficulty spidering through framed sites because they are actually a composite of multiple pages. If you are set on frames, make use of the "no frames" section and include text links within it.

    Flash:
    Entirely Flash sites or sites with Flash intro pages have a hard time being indexed because there is no readable keyword copy for the search engine to compare relevancy against. Flash components within the site are not as troubling as they are seen more like images. Another common drawback of Flash is burnout. How often does the visitor have to view it before seeing the content they are really seeking?

    Java:
    While Java can make wonderful effects, it is important to note that some spiders start allocating keyword weight and relevancy to the first information below the body tag. If Java appears here, it can lower the relevancy and importance of your keywords. While some engines do not read Meta tags, most give additional weight to top copy.

    Design & Copy:
    Some important directories such as Yahoo, Looksmart and Open Directory, will review your site by hand. If they feel the site doesn't meet their standards, you site will not be added.

A good web design company will have a clear understanding of how these factors affect web sites. They will be able to create a clean look that appropriately identifies your image. They should also have knowledgeable internet marketers on staff to assist in the design process.

An internet marketer will tag the newly designed pages for higher indexing and offer suggestions on how to improve copy from a search engine point of view. Typically they will also monitor your site on an ongoing service to work on improving positioning and managing online advertising.

Consider hiring a professional "web site copywriter" to create the text for your site. There are important differences between web site copy and traditional brochure copy. The average web site visitor reads less than 15% of the copy. So, web copy needs to quickly pinpoint the message. The text should be informative to the visitor and address the questions they are looking for.




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