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- Research & Planning
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- Search Engine Submission
- Online Advertising
- Client Retention
- Email Marketing
- Offline Marketing
- Link Development
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Search Engine Submission
If you have an email account, you have probably have seen countless special promotional offers to submit your site to hundreds of search engines. The realistic outcome of those web site promotion services is not more traffic to your web site, but to your email box. Your email address will be disbursed to hundreds of hungry bulk email companies and this is probably not what you want.Proper search engine submission should include the top search engines and directories, plus a handful of industry specific search engines. The industry specific engines can be researched with strategic link research.
Each search engine has their own submission criteria. Violation of these submission rules will diminish ranking effectiveness and in extreme cases be considered spam. An easy submission and search list can be found at www.searchenginegarage.com.
The basic guidelines are to maintain a direct description less than 200 characters in length with a non-sales tone, a brief title favorably less than 5 words and repetitive keyword limit of 3 times. When repeating keywords in this section use different phrase combinations.
Submitting to Yahoo and other directories is somewhat of a different process. The best technique is to prepare a short description of less than 150 characters, a brief title that should reflect the company name or the main title on the home page, and a list of the best 6 keywords. Once loaded with this information search for your best keyword and submit to that category.
Indexing time varies from search engine to search engine. Some take as little as a couple hours others take a couple months.
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