Internet Marketing Topics:
- Research & Planning
- Web Site Design
- Search Engine Submission
- Online Advertising
- Client Retention
- Email Marketing
- Offline Marketing
- Link Development
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Research & Planning
Internet Marketing begins at the planning stage. What will the web site offer? Who are your competitors? What type of customer will use the product or service? What keywords will they type in to find your web site. These factors will need to be assessed when hunting for a domain name, creating the initial marketing plan and building the web site.Before you do anything, you should consider how you plan to hit the Internet. If you have not registered your business name with your chamber of commerce, you may consider how the name can affect your search engine rankings.
Domain names are the web addresses of your site such as www.yahoo.com. They make for a convenient translation of the assigned IP address your site.
When picking out a domain name it is important to note how search engines give weight to these names. Some search engines list alphabetically, some give weight to keywords in the name and others do both. Yahoo actually bolds the keywords searched for in the results. URL's with keywords in them are bolded when separated with a hyphen or when the keyword is the first word of the string.
Finding a domain name may not be as easy as it seems. Before registering the domain name, make a list of 10 of your top keywords. Make sure they are words that your customers would consider. Consider short 2 or 3 word phrases. Then start checking them to see if they are available. You may also find that it may be better to buy an existing domain name for it's existing link popularity, search engine listings, and/or traffic.
Before you register the domain name, you will need the DNS information from the hosting company that you are planning to use. This can be easily transferred if you later decide to use a different host. Most hosting companies will register your name for you. Some will do it for free others will charge a nominal fee.
Continue your marketing plan by sketching out some general goals based on your financial abilities and advertising possibilities. Set yourself a realistic budget. Partial percentage can come from money generated from the web site to be reinvested, but a consistent base should be allocated aside from this.
Now that you have a good plan, you can begin to look for a recommended web design company such as Sales & Marketing Technologies. When hunting, some things to consider include examples of work, dependability of server, length of time in business, references, storage limits and of course the costs involved.
The days of rushing onto the web are over. Justification of why you are on the web is what's important now. With so many web sites out there, visitors are making judgment calls in a click of a mouse. If you do not have what they're are looking for, or appear to have it, they will leave.
Copyright 2003 All rights reserved. Internet Marketing Online Strategy is provided by Sales & Marketing Technologies.