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Internet marketing strategies for online web site promotion solutions. Find answers on internet marketing, web site promotion, search engine positioning and tips.     Internet Marketing Topics: - Research & Planning - Web Site Design - Search Engine Submission - Online Advertising - Client Retention - Email Marketing - Offline Marketing - Link Development Contact Us About Us Bookmark Us Link to Us FREE Newsletter Internet Marketing Tips! Enter your email address below for our free Internet Marketing Tips Newsletter. privacy		Offline Marketing & Advertising Internet marketing should not be confined to just the Internet. Based on your target market, there are several offline areas that are imperative to include in your promotion efforts ranging from Billboards to Promotional Items. When promoting your site, there are some important offline marketing areas to remember. Promotional items such as letterhead and business cards should always include your web site URL. In fact, any place your company phone number appears, so should your URL. Other promotional items to consider include: Billboards, Brochures, Company Cars, Coupons, Cups/Hats, Envelopes, Flyers, Interviews, Key Chains, Magnets, Media Kits, Newsletters, Newspaper Ads, Pens, PhoneBook Listings, Press Releases, Print Ads, Radio Ads, Receipts, Reorder Forms, T-Shirts, Television Ads, TradeShow Banners. These advertising channels allow you to build brand awareness based on offline interaction. Utilize them to compliment your online promotional efforts. How you present your product offline will affect online sales and how you present your image online will affect how you are perceived offline. Let your web site add credibility to your business. Giveaways can be a great form of free publicity. T-shirts, caps and tote bags can become "walking billboards" for your company or product. Encourage attendees to put on the shirt or cap immediately or use the tote bag right away to hold their "stuff." The best giveaways are ones that can be kept for a long time, such as clothing, radios, tote bags, etc. Depending on your target market, other advertising media can be extremely beneficial. Most advertising media such as radio, television, billboards and print can be targeted by geography and demographic. Other factors such as time, reach and frequency will influence your message as well. With the help of a marketing specialist, you can determine what means will broadcast your message most effectively. -:: Contact us today for a Free 30-minute consultation ::- Copyright 2003 All rights reserved. Internet Marketing Online Strategy is provided by Sales & Marketing Technologies.