Internet Marketing Topics:
- Research & Planning
- Web Site Design
- Search Engine Submission
- Online Advertising
- Client Retention
- Email Marketing
- Offline Marketing
- Link Development
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Link Development
Strategic links build traffic to your web site by creating a sense of community and establishing your business as an authority or reference point for information on your industry. When researching other web sites for possible link requests, consider the benefits and consequences of offering reciprocal links.If you provide links to other sites, you may be pointing your hard-earned traffic and leads to someone else's web site. However, those other sites may be providing you with just as much. In many industries, each company specializes in a certain facet. By offering links to other industry or interest related sites, you can actually add value to your site and prompt the visitor to bookmark your site for future reference.
There is also a benefit in some search engines such as Google, which give weight to link popularity and link relevancy. Google assigns a ranking to sites linking to you. If you have quality sites linking to you, your site will be given more credibility. Download Google's PageRank tool bar to determine a site's quality rating. The higher that number is, the better quality it is perceived to be.
If you would like to request a reciprocal link from us, visit our "Link To Us" page. We will review your site and if we feel it adds value to our site, we will be happy to add it.
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