Boosting Search Engine Ranks with Bad Reviews
Wednesday, December 01, 2010
According to a recent article published in the New York Times entitled “A Bully Finds a Pulpit on the Web”, by treating your customers poorly and having them write a negative review you can actually use the Search Engines to drive additional business to your website.
The article follows a top ranking site called Decormyeyes.com, and discusses the sad fact that some companies couldn’t care less about their customers or how bad an experience they have.
The customers are finding themselves stuck with order problems, lack of communication and shipping errors, and no one at Decormyeyes is doing anything to help since there is no fear of the bad review affecting them negatively in Google.
In fact the bad reviews they receive from these actions are actually helping them rank better. The more customers pushed their way from Google. The more reviews, good or bad, there are the higher the rankings in Google climb. It is a vicious cycle – for unsuspecting searchers at least.
The article says that it is beneficial for sites that need better rankings in the Search Engines. However, the companies need to take into consideration that bad reviews, if actually read, will most likely turn more customers away than attract them.
So to reiterate, by providing a bad customer experience and inadvertently producing bad reviews throughout the web, Google is helping the least customer friendly websites to the top of the rankings.
Is it worth putting your customers through the hell?
Check out the article and decide for yourself. A Bully Finds a Pulpit on the Web
12/1/2010 12:31:00 PM
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